Privacy Policy

1. Who We Are

The data controller is Ashford Wellness Ltd, 14 Clerkenwell Road, London EC1M 5PQ, United Kingdom. Company No. / VAT 14782931 · GB478293112.

Contact our data team: info@expellingsrforce.world | +44 20 7253 6748

2. What Data We Collect

We may collect and process the following categories of personal data:

• Order data: full name, telephone number, delivery address (collected when you place an order via our order form).
• Contact data: name, email address, and message content (collected when you use the contact form).
• Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform, and other technology on the devices you use to access this website.
• Usage data: information about how you use our website, products and services (collected via cookies, where you have consented).
• Marketing and communications data: your preferences in receiving marketing communications from us (where applicable).

We do not collect any Special Categories of personal data (such as health data, racial or ethnic origin, religious beliefs, genetic or biometric data) through this website.

3. How We Collect Your Data

• Direct interactions: you provide data by filling in the order form, contact form, or by corresponding with us by email or phone.
• Automated technologies: as you interact with our website, we may automatically collect technical and usage data. We collect this data using cookies and similar tracking technologies - see Section 7 and our Cookie Policy.
• Third parties: we may receive technical data from analytics providers (such as Google Analytics, where you have consented) and advertising networks.

4. How We Use Your Data and Our Legal Basis

Purpose	Legal Basis (UK/EU GDPR)
To process and fulfil your order, including contacting you by phone to confirm delivery details	Performance of a contract (Art. 6(1)(b))
To respond to your enquiries submitted via the contact form	Legitimate interests (Art. 6(1)(f)) - to provide customer support
To comply with legal and regulatory obligations (tax, consumer law)	Legal obligation (Art. 6(1)(c))
To analyse website usage and improve our site (analytics cookies)	Consent (Art. 6(1)(a)) - via cookie banner
To serve relevant advertisements (marketing cookies)	Consent (Art. 6(1)(a)) - via cookie banner
To detect and prevent fraud, including honeypot form protection	Legitimate interests (Art. 6(1)(f)) - to protect our business and users

5. Data Retention

• Order data: retained for 7 years from the date of the transaction to comply with UK tax and accounting obligations.
• Contact form data: retained for up to 2 years, or until the matter is resolved, whichever is sooner.
• Analytics and cookie data: retained in accordance with the third-party provider's data retention periods (typically 14 months for Google Analytics). See our Cookie Policy.
• Where you withdraw consent, we will cease processing the relevant data within a reasonable time, except where we are required to retain it under a separate legal obligation.

6. Sharing Your Data

We do not sell your personal data. We may share your data with the following categories of third parties:

• Delivery and fulfilment partners: to ship your order (name, delivery address and phone number only).
• Payment processors: payment is collected on delivery by the courier - no payment card data passes through our servers.
• Analytics providers: Google Analytics (where consented) - data is processed in accordance with Google's privacy terms.
• Advertising networks: Google Ads (where consented) - for remarketing purposes only.
• IT and hosting providers: who support the operation of our website on a strictly processor basis.
• Professional advisers: lawyers, accountants and auditors where required.
• Regulatory authorities: where required by law.

All third-party processors are contractually required to process your data only on our documented instructions and to apply appropriate security measures.

7. Cookies and Consent Mode

Our website uses Google Consent Mode v2. By default, all non-essential cookie categories (analytics_storage, ad_storage, ad_user_data, ad_personalization) are set to denied until you make a choice via the cookie banner. Only functionality_storage and security_storage are granted by default.

If you click "Accept All", all categories are updated to "granted". If you click "Reject Non-Essential" or save a custom selection, only your chosen categories are granted. Your preference is stored in your browser's localStorage and persists across sessions on this device.

For full details of each cookie type and provider, see our Cookie Policy.

8. International Transfers

Some of our third-party service providers (including Google) are based outside the UK and the EEA. Where your data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission and the UK International Data Transfer Agreement (IDTA), or reliance on an adequacy decision.

9. Your Rights Under UK GDPR and EU GDPR

Depending on your jurisdiction and the legal basis for processing, you may have the following rights:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to request correction of inaccurate or incomplete data.
• Right to erasure ("right to be forgotten"): to request deletion of your data, where no overriding legal obligation requires retention.
• Right to restriction of processing: to request that we pause processing of your data in certain circumstances.
• Right to data portability: to receive your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object: to object to processing based on legitimate interests, including for direct marketing purposes.
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing. To withdraw cookie consent, adjust your preferences via the cookie banner or clear your browser's localStorage.
• Rights relating to automated decision-making: we do not make solely automated decisions with legal or similarly significant effects on you.

To exercise any of these rights, please contact us at info@expellingsrforce.world. We will respond within one calendar month. We may need to verify your identity before fulfilling a request.

10. Right to Lodge a Complaint

If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with a supervisory authority. For UK residents, the relevant authority is:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

If you are based in an EU member state, you may also contact your local data protection authority (DPA).

11. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, and disclosure. Our website uses HTTPS. Order form submissions are transmitted over encrypted connections. Access to personal data is restricted to personnel with a business need.

12. Children's Privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

13. Links to Third-Party Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Material changes will be highlighted via a notice on the cookie banner or website homepage where appropriate. Continued use of the website after changes constitutes acceptance of the updated policy.

15. Contact

For any privacy-related queries, requests, or complaints, please contact:
Ashford Wellness Ltd · 14 Clerkenwell Road, London EC1M 5PQ, United Kingdom
Email: info@expellingsrforce.world · Tel: +44 20 7253 6748